A counter display refers to a sales accessory located at the checkout area or other store zones, aimed at enticing customers to make a last-minute purchase. This is a tool that enhances impulse buying of smaller items and is crafted using various plastic materials.
What are counter displays used for?
Contrary to popular belief, counter displays aren’t seen as cumbersome or unproductive for the business. In fact, counter displays are easy to use and can be positioned in various store areas based on requirements. Regardless of their shape, color, or material, they’re flexible objects designed to catch customers’ attention.
Among the primary benefits of modern counter displays are their compact nature, perfect for tables and counters, versatility in shape, material, and features, and their ability to prompt customers to purchase displayed products. They’re an optimal solution for showcasing smaller-sized merchandise, and there are various types of counter displays.
Types of Counter Displays Available
Counter displays come in various materials. The choice of material for the best counter display depends on the product and its application, but the market offers a broad selection, enabling each business to have its custom plastic counter display.
Characteristics of Plastic Counter Displays
From Niada NBC, businesses can purchase counter displays made of plastic, renowned for their durability and ability to hold even very heavy items. Consider their use in fairs and stores as large display panels or solutions to create specific corners. Unlike cardboard counter displays, plastic ones can be used both indoors and outdoors, suitable for corporate events, outdoor activities, and exterior shop setups.
Furthermore, these displays can be tailored in shape, color, printed information, and are amenable to various processes and finishes.
Plastic Counter Displays: A Sustainable Product Compared to Cardboard
Plastic counter displays might offer some advantages in sustainability over cardboard ones. However, it’s crucial to carefully assess multiple factors to decide which option is more environmentally sustainable. Below are some points to consider:
- Durability: Plastic displays tend to be more resilient and longer-lasting than cardboard ones, which might get damaged or wear out quicker. A more extended lifespan implies fewer replacements for plastic displays.
- Recyclability: Although plastics are often linked to recycling issues, some plastics used in displays can be recyclable. For instance, PET plastic (Polyethylene terephthalate) is widely recyclable.
- Recycling and Reuse: While cardboard is generally easier to recycle than plastic, a plastic display might be reused for longer durations or in various scenarios. Reusing can help lessen the demand for new materials and decrease the overall environmental impact.
The Multi-Slot Counter Display Solutions from Niada NBC
Niada NBC offers businesses a broad selection of multi-slot counter or shelf displays suitable for showcasing on shelves or counters or as customized box interiors. Our range of counter displays is developed based on the client’s design, but we also offer standard solutions crafted in PVC, 100% RECYCLABLE ECO-FRIENDLY PET, PS, and choice-colored flocked PS. Upon request, the client company can also avail of our screen printing and pad printing services.
Contact us for more information and boost in-store sales with Niada NBC’s counter displays.